For over a century, the Ojude Oba Festival in Ijebu-Ode has remained one of the most celebrated events in the social calendar of the Ijebu people. This year, the festival will take place from August 13 – August 15 at the palace of the Awujale and Paramount Ruler of the kingdom.
The festival is a celebration of the cultural heritage of the Ijebu people, hosted by one of Nigeria’s oldest and longest-reigning monarch, His Royal Majesty, Alaiyeluwa, Oba (Dr) Sikiru Kayode Adetona. During the celebration, the monarch welcomes indigenes and visitors from far and near who come to offer prayers and pay homage to him in his palace.
For the sixth year running, Goldberg lager, a brand from the stables of Nigerian Breweries Plc will be supporting the festival in a very remarkable way. The brand is known to have strong cultural ties with the Yoruba culture as a champion of major indigenous and traditional activities in the Western part of Nigeria.
As Goldberg continues its affinity with the centuries-old festival, here are five things participants are to look forward to from the brand this year.
- Tourism – The festival offers an opportunity for visitors and tourists to experience Ijebu-Ode in a unique way. The celebration is set to put the vast rich history of the Ijebu people on display and the customary parade is truly a joy to behold.
- Tradition – The festival will be a celebration of the age-long rich cultural legacy of Ijebu-Ode. The Oba who is the chief custodian of the tradition in Ijebu is expected to be in his full regalia while upholding the traditional rites of the kingdom to the full glare the world.
- Colourful Attires – The festival is also known for its colourful display of beautiful attires. It’s common to find some awe-inspiring pieces of traditional fashion items at these events.
- Goldberg Beer Village – Yes! You guessed right. The Goldberg beer village will be a centre of attraction at the Ojude Oba festival. Participants should get ready to be refreshed by the great tasting beer from the stables of Nigeria Breweries Plc.
- Music – Just like in Ariya Repete, the Ojude Oba festival puts an emphasis on indigenous Nigerian music. It’s no surprise that Goldberg Lager is throwing its weight behind this initiative. Expect to enjoy the very best of Indigenous Yoruba music when the festival begins.